SCHOOL SHOPPING: Less is better for your wallet and your kids Attention parents: It’s back-to-school shopping time. This year, do your kids a favor by NOT buying them everything they claim they need. Of course, you will probably purchase some clothes, shoes, and school supplies. But when it comes to expensive name brands, sports logos, celebrity-licensed items and electronic equipment, it’s better to set limits — not only for the sake of your wallet, but also because it is psychologically…