What prexactly is hybrid shopping?
‘Hybrid shopping’, to my mind, is online shopping combined with offline shopping. It is a mixture of both; a combination of all that is good about shopping on the Internet, with all that is good about shopping on your local high street. Interested? Okay, here is how hybrid shopping works. On Friday morning, you telephone your best friend and suggest a shopping trip. You agree a time to meet the next day, perhaps at that nice little coffee shop, where you can exchange gossip…