Smart Online Product Shopping

Copyright 2006 Anthony Palladino The holidays are over, but the post-holiday sales are spurring plenty of shopping activity. No matter what the occasion is, there is one failsafe, practical, sure to please gift - a tee shirt. We all wear tee shirts. At some point in the week, we find ourselves in a tee shirt. For some, it’s at the gym or while exercising, or out to dinner, donning a nicely fitted tee shirt under a sport coat. Others find themselves in a really comfortable tee…

The shoppers are on your site, they are interested in the product, but the design of your shopping cart is causing you to lose many if not most of your customers. Sound familiar? It should. Recent research indicates that the average e-commerce site is losing near 75 percent of its shoppers during shopping cart phase of a transaction. While that statistic is probably influenced upward by a few terrible websites, the fact remains that most sites are losing huge numbers of customers by…