July 7, 2008

Mystery shopping and its importance for stores


Mystery shopping, also known as secret shopping, is the method by which a store or a company evaluates its employees’ performance. In this a person in disguise pretends to be a shopper, visits the store, interacts with the employees and assesses their ability to build a rapport with the customer in order to sell their products. That person is actually hired by the store owner or the company proprietor to, assess the performance of employees and in the end submit the report to the proprietor….

The Holiday Shopping Experience - Rewarding or Traumatic?


Picture this scenario! It’s December 24th, the day of Christmas Eve. On this day you should be relaxing, enjoying time with family and thinking of all the precious memories you have created throughout the year. No, wait! It’s the last day of shopping before Christmas and you haven’t even started to do your gift shopping. You get into your car and fight traffic all the way to the local mall, only to spend an hour trying to find a parking spot. That is if you find one at all. You…