Stop for a minute and think about how much we are, by nature, comparison shoppers. How many times a day do we compare things and make a decision based upon this comparison? It is so much part of our daily lives that we tend to overlook it or not really think about it. When we shop for groceries, clothing, computers, vacations, hotels, airfare, automobiles, gas stations, insurance and investments. Where we eat out, when eat in, watch TV, go see a movie – and all those choices lined up…