Introduction If you’re reading this paper, then you’re probably interested in coaching, and are probably thinking of getting a coach. As you get past the “what if” stage into the practical details of finding the right coach for you, you’ll find that the field is very confusing and that it’s easy to get lost in the claims and counter-claims of various coaches. This paper is really meant to give you a framework for making the decisions necessary to find exactly the right coach for you. …