Web Email rachelpositiveinterest.com Phone 0131 561 2251 Copyright 2005 coffee consumers rarely consider the cost of their daily coffee in terms of the expense to brew premium whole bean coffee at home (50 cents to 75 cents) with prices of a pound of gourmet coffee beans versus a two or three cup a day ($4.50 to $6.00) coffee drinking habit when purchased at premium coffee houses. Much research is continually being conducted on selling and buyer behaviour.